2016 Winners

Best User Experience

Winner of category:
SH:24

SH:24, an online sexual health service, has brought STI testing into the 21st century. It is providing a vital and innovative service for south Londoners. People can use their mobile phone to order a free self testing kit to use at home, post it off and get results by text message. Self service is vastly more convenient and efficient: people no longer have to take time off work and queue up at a clinic – and clinicians are freed up to spend time on complex cases. SH:24 produced a minimum viable product to get early feedback from the public and clinicians. The service has now had tens of thousands of satisfied users.

SH:24 has received an array of positive feedback:

  • “You cannot improve this service – you’ve done everything right to make it as easy as possible.”
  • “Life is really busy in London, and it’s difficult to find the time for a checkup every now and then. The kit was so easy to use…”

Best Entertainment and Leisure Experience

Winner of category:
BBC iPlayer Kids

BBC iPlayer for Kids is a safe way to download and watch video content for kids, without fear of them stumbling across something unsuitable. It has a child-friendly interface to make content easy to discover and it puts the child – rather than the parent – in control. The product brings together CBeebies (age 0 to 6) and CBBC content (age 6 to 12) in one app. The challenge was to create a playful design that straddled both age ranges and still felt like the BBC iPlayer brand. To get inside the heads of their young audiences, the design was tested every few weeks. iPlayer for Kids includes user profiles so brothers and sisters can share a device and still see personalised content. The app has had 600,000 downloads and has the most active user ration of any BBC app.

Shortlisted for category

HTC Mood Player SapientNitro

Best Not-for-Profit

Winner of category:
Blue Cross

We’re a nation of pet lovers and this redesigned site really hits the spot. Hand-picked images and video complement the well-crafted copy and clean visual design. It’s a great showcase for the charity’s work – the pet stories really make you want to donate, fundraise or adopt a pet. [The redesign was the result of research into the charity’s various audiences – volunteers, fundraisers and the public who want to rehome a pet.] The redesign has boosted  traffic to the site, with 20% more sessions year on year and twice as many people signing up for a regular donation. All in all, a great success story.

Shortlisted for category

Informi Vivid creative
WaterAid’s Height Calculator Forward action

Best Public Sector

Winner of category:
SH:24

SH:24, an online sexual health service, has brought STI testing into the 21st century. People can use their mobile phone to order a free self testing kit to use at home, post it off and get results by text message. Self service is vastly more convenient and efficient: people no longer have to take time off work and queue up at a clinic – and clinicians are freed up to spend time on complex cases. SH:24 produced a minimum viable product to get early feedback from the public and clinicians. The service has now had tens of thousands of satisfied users.

Shortlisted for category

Direct2inmate Core
Information Commissioner’s Office
Royal Navy Graduates e3 Media

Best Transactional Experience

Winner of category:
Revolut

A UX research process was carried out, persona development, stakeholder interviews, instore user research and more. Has created a good looking brand.

Shortlisted for category

Confused.com Webcredible
EDFE Home Move Bunnyfoot
Monzo Bank
Next Generation Banking App Nationwide Building Society
RBS DigiDocs SapientNitro
Turnbull & Asser POKE London

Best Effect on Business Goals

Winner of category:
RBS DigiDocs

RBS has revolutionised the way customers apply for loans – with Digi Docs the process has now gone online, eliminating paper forms and trips to the bank with your passport to get verified. Instead customers can take photos of their documents and upload them, saving time and effort. Digitising the process has shaved 9 days off the application time and is expected to dramatically reduce calls to the call centre. To introduce the new system, RBS put customers at the centre of their design process, testing prototypes at every stage. [And now the Digi Docs revolution continues: the bank hopes to roll it out to customers opening current accounts and applying for mortgages.]

Shortlisted for category

Charity Challenge Huddle creative
Clear Channel Direct Access advertising
CrossCountry Trains McCann
HomeLet – Designing a user-led customer journey Experience UX
Screwfix

Best Innovation

Winner of category:
SH:24

SH:24, an online sexual health service, is providing a vital and innovative service for south Londoners. For the most common STIs people can now order a self testing kit using their mobile phone. And get the results by text message. The service has made a massive difference to its users: they no longer have to take time off work and queue at a clinic.

Shortlisted for category

Allianz Numiko
Cambridge Core Cambridge university press
Chop Chop iOS App Pivotal labs
Sony The Curtain Menu

Best Information Experience

Winner of category:
Royal Navy Graduates

The challenge was to position the Royal Navy as a top tier employer for graduates, converting website visits into job applications. The organisation took time to understand its users. Initial research showed students wanted to know exactly what daily life was like in the Royal Navy to help them picture whether a career was for them or not. The solution was down-to-earth video content: a student interviewing serving personnel. The video content was tested extensively on participants, then tweaked to better meet students’ needs. The results are that visitors are spending more time on the Royal Navy site and the conversion rate is much improved.

Shortlisted for category

Cancer Research UK
Computacenter and Hays Octopus group
EDFE Digital Appointment Booking Bunnyfoot
Histropedia Geeks Ltd
Royal Navy Graduates e3 Media
The Financial Times

Best Student Project

Winner of category:
Nuts about the park

City University students made it their mission to get families out and about in their local parks and green spaces to explore nature. The students conducted extensive research: observation in parks, assessing current park amenities, a survey and desk research. When research threw up that families wanted a relatively technology-free time in parks, the students turned their attention to finding a non-digital experience to delight children. A cardboard tree/vending machine that dispenses ‘nuts’ – a surprise package containing an activity to do in the park. Children also get a park passport to record their park activities and there’s a supporting app too.

Shortlisted for category

Be part of the culture Loughborough University
Child safety in the home Loughborough University

The 2016 Judging panel