The Dark UX Award: New Category for 2018!

The ‘Dark UX Award’ is a new addition for 2018!

This year, we invited you to nominate the most nefarious, overt use of dark UX patterns that you’ve come across over the past year.

The Dark UX Award isn’t about shoddy UX or not-terribly-exciting visual designs. This is about dark UX patterns being used to deliberately trick or mislead users into actions they might not have taken otherwise. It’s great UX, but for a terrible cause.

The winner of the 2018 Dark UX Award – as voted for by the audience – was… Amazon! Selected for using colour theory and micro-copy in their CTAs to confuse users.

Facebook Messenger (for attempting to access all of a user’s contacts) and Google (for location tracking) were our runners-up.

Our 2018 Sponsors