Antonia Barton

Director, Marketing and Digital at BT

Antonia is a passionate, highly motivated and driven business leader with a strong track record in producing award-winning products, who prides herself on putting the customer at the heart of all decision making.

Antonia has over 10 years of experience designing products, with the highlight of her career being the design and build of Sky’s extremely successful Now TV.

Since then, she has completely transformed BT’s TV experience delivering a multi-award-winning set-top box UI, a multiscreen experience across small and large screen platforms and a customer-centric content discovery app built entirely based on user feedback.

She is now the Marketing & Digital Director at BT, championing a step change in customer experience across the digital estate whilst also creating a fresh, new approach to communicating with customers.

Read her Q&A.

Nikki Barton

Head of Digital Design at British Airways

Nikki is a Design & UX leader who has worked in digital since the beginning – consistently pushing boundaries by understanding technology but not being dictated to by its limitations.

She has worked across a wide range of platforms and technologies and on numerous award-winning products including Lumia Camera for Nokia, the Tate website and handheld tour, Malcolm McLaren’s Casino of Authenticity & Karaoke art installation, as well as feature films including Mission Impossible.

Early in her career, Nikki worked on the seminal TV documentary Hyperland, written by Douglas Adams and her subsequent role at the BBC’s Interactive Television Unit cemented her understanding of the language of film and television, where she contributed to some of the UK’s first interactive projects.

Read her Q&A.

Jon Dodd

CEO & Co-Founder at Bunnyfoot

Jon holds a DPhil. in Visual and Computational Neuroscience from Oxford University. In 1999, he escaped the cosy confines of academia and co-founded Bunnyfoot.

Jon is a former invited expert for the Web Accessibility Initiative (WAI) and former editor-in-chief of the Usability Professionals Association online newsletter. He likes to keep hands-on with client work where possible (his recent projects include Boden, Microsoft, Cotswold Outdoors and M&S) but is also in-demand as a speaker at national and international conferences and training course tutor.

Jon is currently writing a book on ‘the psychological and visual basis of customer decision making’, and needless to say is searching for a more punchy title – feel free to tell him your suggestions! He is also a diving instructor, serious poker player, and recently sailed halfway around the world.

John Goodall

Senior Consultant at Bunnyfoot

John has over 15 years’ experience in usability, e-Commerce, digital marketing and user-centred design, and is a Senior Consultant at Bunnyfoot.

Prior to working at Bunnyfoot, he was Head of e-Commerce at RM Education where he employed a plethora of user-centred approaches in transforming and optimising their online channel.

John has a BA(Ed) in Music from Reading University, a Diploma in Digital Marketing from the IDM and is CPUX qualified. He has studied and practised a number of principles of UX including designing for persuasion, emotion and trust, and is a keen advocate for inclusive design.

Read his Q&A.

Mårten Jönsson

Design Manager, Android UX at Google

Mårten Jönsson is a Senior Design Manager at Google, leading the Android UX team in London. Among other things, he works on Google’s Digital Wellbeing effort, Android for emerging markets, Android’s Enterprise features, and Google Fit.

Prior to Google, Mårten headed up the global Mobile UX design team at Sony, where he was responsible for the interaction design and visual design of 100+ million devices in the Xperia range of Android-powered phones. During his decade at Sony, he was involved in many of the Sony Mobile and Sony Ericsson products, from the first smartwatch, a range of premium smartphones, and the world’s smallest Android phone.

Read his Q&A.

Annmarie Kiddle

Head of UX at The Financial Times

As the head of UX at The Financial Times, Annmarie is responsible for user experience design across the organisation. She heads up a multi-talented team of UX designers responsible for designing the FT’s digital experiences for their global audience as well as the internal systems and tools used by the business and editorial teams.

Annmarie joined The Financial Times in September 2016, after a lifetime at digital agencies such as Digitas LBi and Agency.com, where she helped companies such as British Airways, BT, Lloyds Bank, Avis, Dulux and Marks & Spencer transform digitally and innovate their services for the complex needs and behaviours of the modern customer.

Passionate as ever about user centred design and the importance for designers to put themselves in the user’s shoes at every step of the creative process, Annmarie believes empathy is at the heart of creating a great customer experience.

Read her Q&A.

Richard Lewis

Design Director, Experience Design at Sainsbury's

Richard has worked in digital, UX and service design since 1998, designing experiences for the web, mobile, apps and cross-channel customer experience.

Richard spent the majority of his career as a designer and design leader in UX teams in telco, retail, and financial services brands including Vodafone, Orange, Tesco and RBS.

Currently, Richard is a UX Design Director in the Sainsbury’s Digital Experience design team in London, where he leads a team designing, measuring and iterating the UX for digital customer experiences in-store. This includes Nectar loyalty, mobile scan and shop, digital payments and customer self-service.

Read his Q&A.

Richard Ogley

Senior Manager, Service Design at Whitbread

Richard is an award-winning digital leader, creative thinker and user-led product designer. With over 15+ years’ experience, he is a passionate believer in great design and the value it can deliver for both the business and customer.

Prior to joining Whitbread, Richard headed up the Digital Design and User Experience team at Sky where he was responsible for designing the end-to-end brand and customer experience of Sky.com, which included the launch of Sky Mobile.

Richard is also a judge for the Lovie Awards and is currently a member of the Visual Arts and Communication Advisory Board at Ravensbourne University.

Read his Q&A.

Alberta Soranzo

End-to-End Service Design & Systems Thinking Director at Lloyds Banking Group

Alberta is End-to-End Service Design, Systems Thinking and Agile Coaching Director at Lloyd’s Banking Group, where she leads a team of systems thinkers, service designers and agile coaches who are shaping the future of financial services by transforming the organisation from within.

An incorrigible nomad, Alberta was born and raised in Italy, has lived in California and now works in London. She sketch-notes the meetings she attends (and there are many!), is an ice hockey player and fitness enthusiast and cares deeply about the very small things that, she says, “matter a lot”.

Alberta is a former IA Summit Co-Chair and one of the 2018 EuroIA Co-Chairs. She is often speaking about design, systems, transformation and ethics around the world, and is actively involved in the international design and change communities.

Read her Q&A.

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