Judge: Dave Slocombe
Role: Product Owner Mobile Apps The Train Line
Do you have a favourite app & website in terms of the design and user experience?
Waze app. Their data science driven UI that solves problems for travellers that had never been solved before is genius. MY favourite feature is the ‘leave later’ button, which shows you if your journey may be shorter if you leave later.
Which industries, in your opinion, tend to deliver the worst user experiences, and why?
Government websites. Despite the wave of amazing good practice, have you used the ‘government gateway’? Complete disaster. ADP freedom HR tooling also needs a special place in hell.
What has been the greatest game changer in the UX and usability sectors over the past 10 years?
Processor speed, memory capacity and capacitive touch screens. The combination has unlocked the current revolution in access to content and services. As processor speed has increased and screen resolution and performance of touch UI has improved, design as a discipline has been able to use screen technology to create a revolution in user experience, to create more accessible, more delightful and more capable tools in our pockets.
What do you think are the biggest challenges companies face utilising UX?
UX should be core to the product delivery of any company. No challenge, just do it, if you don’t value it, customers are unlikely to value your brand.
Do you have any UX pet peeves?
Auto Correcting keyboards that fail #DYAC! Any software that intrudes and overrides a human input must be incredibly accurate and useful, as machine learning increases the touchpoints for software to be proactive the designer needs to be mindful of this relationship.