Judges’ Q&A: Stavros Garzonis

Judges’ Q&A: Stavros Garzonis


Judge: Stavros Garzonis
Role: President of UXPA UK

  1. Do you have a favourite app & website in terms of the design and user experience?
    The Citymapper app is everything I ever wanted in a commuting app. From favourite bus stops to maps and interactive directions, the app is packed with useful information without feeling overburdened or crammed. What’s more, it’s packaged in a stylish design and sprinkled with a touch of wit.

  1. Which industries, in your opinion, tend to deliver the worst user experiences, and why?
    I personally don’t like “slicing” the word in verticals, especially with the Internet of Things (finally) taking off. My car syncs to my mobile to help me talk to Siri to make an online payment. Is the experience taking place in the Automotive, Telecoms or Finance industry? I think the challenges around poor UX will remain where there are still stubborn seams between silos, whether within a company, between devices or industries. For example, Mr. Bond’s latest Aston Martin is still wearing a 5-year-old unusable radio/aircon interface.
  2. What has been the greatest game changer in the UX and usability sectors over the past 10 years?
    The pervasiveness of mobile devices and interconnected devices has been pushing UX professionals, designers and developers to deliver seamless & effortless interactions.
  3. What do you think are the biggest challenges companies face utilising UX?
    Change. Bigger and older companies are so institutionalised, compartmentalised, and fixated on a broken way of interpreting the world through narrow, and short-term reports. Increasing UX maturity and acceptance requires not only a budget to perform research but strategic internal changes to be able to adopt & implement the findings.
  4. Do you have any UX pet peeves?
    The term “UX Designer” is meaningless as we cannot design the actual experience. I’d be happy to see the term UX go altogether. But UCDBO (User Centred Design Business Optimisation) is not exactly catchy.
  5. If you could have any super power what would it be and why?
    Stop time, or at least slow it down a lot. We are being force fed so many horrid products and services in the name of “no time”. If we could all slow down, take a breath and create the time to recreate the foundations for delightful experiences, the world would be a better place for it.