Having pinned down the digital specialist, we asked Steve to mull over a couple of questions surrounding user experience and digital design. His responses demonstrate his demand for an attention to detail, a necessary consideration of multiple channels, and the importance of collaboration – a useful insight for all entrants to the UXUK Awards!
Have you got a favourite app / website in terms of the design and user experience?
It’s difficult to pick as most of the time I can find something wrong with them. I do like the Twitter app and the [photography and photo sharing website] 500px.com website though.
Which industries, in your opinion, tend to deliver the worst user experiences, and why?
Financial services are terrible and also anything with consumer services which have a financial services element. I blame the lawyers with all their text.
What has been the greatest game changer in the UX and usability sectors over the past 10 years?
Touch screens for mobiles. Suddenly things that had to be complicated on a desktop were forced to be simplified for a smart phone.
What do you think are the biggest challenges companies face utilising UX?
Getting buy-in internally. People at senior level often don’t understand the importance of proper testing and user design.
Do you have any UX pet peeves?
The little features that companies get wrong, especially big brands. Drop down features and calendars come to mind.
If you could have any super power what would it be and why?
Flying is always good.