A digital native, Gareth Sully is Head of Design and User Experience at the UK Parliament. We’re looking forward to having a longer discussion with him on November 13 as he hasn’t given too much away in his responses… Having spent his career spearheading digital design projects that centre around the user, Sully is hoping to see persuasive visual designs, executed with finesse and keen attention to detail. Online banking takes a bit of a battering, so let’s hope we have some entries that serve to redeem this sector in his eyes! A man that obviously likes to get straight to the point, Sully is drawn to designs that are perfect in terms of their simplicity and usability, meaning that our UXUK awards entrants will certainly not be able pull the wool over this judge’s eyes with dazzling bells and whistles that fail to serve a purpose. Take a look at one of his favourite user experiences – Wind Map – it’s perfectly simple… and serving to calm our nerves in the run up to the big awards event!
Have you got a favourite app / website in terms of the design and user experience?
Remember the milk – I love the way you can make it as easy or as fiendishly complicated as you like to manage your tasks / procrastinations. I am also fan of the single page website – especially one as strangely soothing as this: Wind Map
Which industries, in your opinion, tend to deliver the worst user experiences, and why?
Online banking. I don’t want online chat or email help, I want clear language and good signposting. Banking (for me at least) will never be fun. But does it have to be this painful..?
What has been the greatest game changer in the UX and usability sectors over the past 10 years?
Mobile is fast becoming the default browsing option for many
What do you think are the biggest challenges companies face utilising UX?
Internal governance structures
Do you have any UX pet peeves?
If you could have any super power what would it be and why?