2015 Winners

Best User Experience

Winner of category:
Future Learn

This is pure education. Scalable and easy to add more content. A lot of Lean UX. They gave a strong and succinct case study and with some great results. Over 200 courses have been run, 440,000 learners on one of the single runs. 90% positive post-course feedback. Pleasure to use and elegant. Atomic design decision and a great job of understanding the audience. Interesting start up model with a lot of guerrilla research.

This was born digital and includes social from the outset and have built a community around the course.

Shortlisted for category

Amnesty International
HSBC Expat Explorer

Best Entertainment and Leisure Experience

Winner of category:
English Heritage

Very attractive site, great content, geo-locator and shows you the places around you that you can visit. Lots of information about each place, cost, great commerce and social integration.

Shortlisted for category

BT Sport

Best Not-for-Profit

Winner of category:
Amnesty International

Stunning design & imagery sourced from all over the world. The visual design is exceptionally good, beautiful space and typography. Leads with stories and gives the message through peoples lives. Easy to access and follow. Fantastic feature, great iconography. Very modern and current. The results are outstanding. Their engagements and session duration has gone up. A/B testing was mentioned as being important. For being international they have great translation and language support. Importantly very accessible, high contrast elements.

Shortlisted for category

English Heritage
South Yorkshire Fire and Rescue

Best Public Sector

Winner of category:
Nottinghamshire County Council

This team made it their aim to ‘create a digital service so good that those who can will choose to use the website’ following five work streams which included engagement of users throughout the research and development process; usability testing on initially a prototype and then a beta site; gained a “Double A” standard from the World Wide Web Consortium for their accessibility; delivered £77 million in savings through efficiencies achieved through online systems and transactions.

Best Transactional Experience

Winner of category:
Natwest

A UX research process was carried out, persona development, stakeholder interviews, instore user research and more. Has created a good looking brand.

Shortlisted for category

Brompton Bicycle
Laura Ashley

Best Effect on Business Goals

Winner of category:
HSBC Expat Explorer

They have done what banks are not often known for doing..engaging customers and providing an informative service. 34 fully responsive country guides which function across platforms. Has been used by over 750,000 people in 214 countries, increased social engagement fivefold, ongoing incremental value increased by £7,850 per week. What is most notable about this entry, is that they entered in our first UXUK Awards and the improvement to their UX research and end redesigned website is huge.

Shortlisted for category

Talk Talk
V and A museum

Best Innovation

Winner of category:
‘hub’ by Premier inn

Boutique hotel experience – created “Hotel Operating System” which they have used as a common design language across the design of the room itself. They’re using a lot of control features for their room – it’s very innovative. You can literally turn the hotel light off with the app.

Shortlisted for category

Babylon Health
Royal Mail

Best Information Experience

Winner of category:
easyJet

Really helps with the airport experience, navigates pain points, pushes gate numbers, informs you of any delays very intuitive, customer centric, it’s there as added value. This is a budget brand who don’t have to provide this, they’re working towards helping their users.

Shortlisted for category

Talk Talk
Warmapp

Best Education or Learning Experience

Winner of category:
Future Learn

Shortlisted for category

Ambitious about Autism
BBC Cbeebies

Best Student Project

Winner of category:
London Bus Stop Flag & Post Redesign

Shortlisted for category

5 A Day Mobile App Kenny Mathew
Leaf – encouraging energy saving behaviour Matthew Standee

The 2015 Judging panel