Next up taking our Judge’s Q&A is Mårten Jönsson, Design Manager, Android UX at Google…
Do you have a favourite app or website, in terms of the design and user experience?
I do, but I can’t talk about it yet! It’ll hopefully be released by the time of the UXUK Awards though…
Which industries, in your opinion, tend to deliver the worst user experiences, and why do you think that is?
Anything that isn’t optimized for mobile is pretty bad in my opinion, regardless of industry!
What’s been the greatest game-changer in the user experience and usability sectors over the past 10 years?
The mass-adoption of touch-screen phones; it’s allowed the sector to reach billions of people who previously didn’t have access to digital products.
What do you think are the biggest challenges companies face when it comes to user experience?
I still think we do a poor job connecting UX work to business impact. Most stakeholders are aware that UX can make an impact on the bottom line, but most companies are lacking high-profile case studies to prove it.
Do you have any UX-pet peeves?
I think the move from skeuomorphism to flat UI went a bit too far. We see a lot of first-time smartphone users have trouble distinguishing plain text and interactive elements.
And finally, if you could have any superpower what would it be – and why?
Mind-reading would be awesome – it would make stake-holder management and usability studies so much better!