Judge: Yaël Levey
Role: Creative Director, BBC Weather
Do you have a favourite app & website in terms of the design and user experience?
Citymapper has completely revolutionised how I travel around cities. I think it does an excellent job of presenting you with vast amounts of information in a way that feels really accessible and simple to understand. I think they really understand their audience’s goals and needs.
Which industries, in your opinion, tend to deliver the worst user experiences, and why?
Restaurants! PDF menu downloads, overblown Flash experiences, non-responsive websites, difficult to book online.. the list goes on! Another one is just the whole experience of going to the doctor. It’d be great to just have an app that you can book appointments through, get prescriptions, and access your medical history.
The proliferation of different screens and devices that people are now using, and ensuring that we are providing a stellar experience no matter how they are accessing it. This proliferation will only continue (and is even expanding to no-screen experiences), and we will have to continue to grow and adapt at lightning speed.
Companies can’t just pay lip service to the idea of UX. It requires a real buy-in to the philosophy of user-centred design, and a culture that allows this to thrive. This can be a huge challenge for companies.
My UX pet peeve is when app and website notifications don’t sync up. If I action notifications on one platform, it should know about it on another, and not show me the same notification again.
It’d have to be the ability to control time! I’d love to freeze time for everyone and give myself an extra few hours, or be able to go back or forward in time at will! You could also fast-forward boring meetings!