Do you have a favourite app & website in terms of the design and user experience?
Interestingly, I’ve just realised loads of my favorite apps are to do with travelling and getting from A toB.
I love Uber. I love how it knows exactly what problem it is solving and focuses relentlessly on that. Everything is centered around convenience, and getting that exactly right means that people will pay those surge prices to get a cab when they want, no waiting. It has come into a crowded marketplace and because of their focus and amazing execution and design they are getting increasingly more customers.
I’m a huge fan of AirBnB too, both beautifully designed and a pleasure to use. It’s a fantastic example of design, technology and product coming together to make something excellent that solves a problem in a novel and useful way.
Citymapper is fantastic so well designed with little touches of humour, and I love the new Trainline app redesign – you can just tell it’s had the hard edges sanded off by regular, good user research until its just a simple pleasure to use.
Despite my comments in a moment about Easyjet, I do like their app and how easy it is to check in with it – and I also don’t need to print out loads of paper, just scan my phone. That’s fantastic.
I also love Soundcloud’s new app, its something I use almost daily and its great.